Marketing Operations Consultant · Growth Ops

Make Every
Marketing Dollar

Trackable

You've run ads, produced content, built a website — but which efforts actually drive results? I'm Arth Lai, and I help growth-stage brands build marketing systems where every decision is backed by data — from tracking setup and conversion optimization to workflow automation.

Arth Lai 賴柏衡 - 行銷營運顧問
Growth OpsMarketing StrategyData TrackingConversion Optimizationn8n AutomationGA4Workflow DesignRetainerCareer CoachingCNC CertifiedGrowth OpsMarketing StrategyData TrackingConversion Optimizationn8n AutomationGA4Workflow DesignRetainerCareer CoachingCNC Certified
01ABOUT
Arth Lai 賴柏衡 - 演講教學

You don't lack effort — you lack a system that makes effort visible.

You've spent plenty of time on ads, content, and website tweaks — but when your boss asks 'which one actually works?', you can't answer. That's not a capability problem — it's a systems design problem.

That's exactly what I've been doing for the past few years: helping growth-stage brands in SaaS, education, and e-commerce build marketing systems where performance is measurable and decisions are data-driven.

From tracking setup and conversion optimization to workflow automation, I have one goal: so you open a report each week and immediately know what to do and what to stop. No more marketing by gut feeling, no more reporting from memory.

You don't need to become a data expert — you just need someone to build this system for you. Once it's set up, you can run it yourself.

EXPERTISE

行銷策略數據追蹤轉換率優化自動化 · n8nGA4流程設計月顧問職涯陪跑CNC 認證
02EXPERIENCE

From SaaS to E-commerce
Solving the Same Problem

2024 Present
Independent Consultant · Growth Ops
Arth Lai · arthlai.com
Providing B2B marketing operations consulting, helping growth-stage brands build data tracking systems, marketing rhythm, and automation workflows. Also offering B2C career coaching with CNC certification and 60+ hours of hands-on experience.
Growth OpsMarketing Strategyn8n AutomationCareer CoachingCNC
Vocation
Marketing Operations
Innovative Career Development & Consulting · Career Services
Led marketing operations strategy planning and execution, establishing marketing workflows and data tracking systems.
Marketing OpsCareer Services
Eazylife
Marketing Operations
Eazylife Co., Ltd. · E-commerce Retail
Managed e-commerce brand marketing operations, executing conversion optimization and workflow systematization.
E-commerceMarketing Ops
Bizthinking
Marketing Operations
Business Thinking Academy · Education / SaaS
Managed academy marketing operations including data analytics, marketing funnel optimization, and course promotion strategy.
SaaSEducationData Analytics
Hanjiang
Digital Marketing
Hanjiang EdTech · EdTech / SaaS
Led digital marketing strategy planning and execution, including ad campaigns, content marketing, and conversion tracking.
Digital MarketingEdTechSaaS
Yourator
Content Marketing
Yourator Startup Talent Platform · HR / Marketplace
Led content marketing strategy, driving platform traffic growth and brand positioning through content.
Content MarketingHR Tech

Teaching & Projects

Mentor Navigator Program | Marketing Team NavigatorBusiness Thinking Academy | Project Management Bootcamp TABusiness Thinking Academy | Product Manager Bootcamp TACannes Young Lions Competition | Merit Award
Arth Lai 賴柏衡 - 職涯諮詢
CNC Certified Coach
CNC certified coach with 60+ hours of one-on-one consulting and curriculum development experience, integrating coaching methodology with structured task frameworks into an actionable coaching system.
04B2C CAREER SERVICES

Not Just Coaching
A Structured Path Forward

You know what you should do, but can't seem to get moving? Career stagnation is usually not a direction problem — it's a rhythm problem. Through structured questioning and weekly tasks, go from clarity to output in three months — you don't have to figure it out alone.

Single Session
50 minutes focused on your most pressing issue. You'll receive a summary report within 2 days, including key takeaways and actionable next steps.
Multi-Session Package
2–5 deep-dive sessions, taking you from talent assessment to a complete career direction evaluation. You'll walk away with: positioning, monetization model, and a full set of job-search materials.
Workshops / Training
Methodology turned into curriculum, suitable for corporate training or public courses. Topics include career direction, resume writing, interview strategy, and personal branding.

Service Scope

Career Direction ExplorationStrengths & Passion AssessmentResume, Interview & Job StrategyWork Challenges Clarification

Role Expertise

MarketingProduct ManagerProject ManagementSalesHRUIUX

Your Next Step

Find Out the #1 Thing
You Should Do First

Answer 7 questions and instantly get a personalized diagnosis — which spend is worthwhile, what to pause, and where to start.